E-commerce in Canada is growing steadily. The volume of transactions to consumers (B2C) now exceeds 100 million transactions per year, and the total value of retail sales exceeds 15 G$ per year.
Contrary to popular opinion, in relative terms this volume reflects the same level found in the United States. However, buying foodstuffs online is not very popular in Canada, but the percentage of online shoppers in this domain is constantly growing.
Large retail stores like Wal-Mart, Canadian Tire, Costco and Sears have all begun to offer online sales of their products, which will have a significant impact on adoption of online shopping by Canadian consumers. They have also started to offer foodstuffs online and as they do, they will radically modify our food shopping habits.
In Canada, fine food products are produced by small producers who are not well organized and have not succeeded in adopting common tools for optimizing the production and marketing of their products. This situation will be corrected in the near future.
These new customers who are looking for top-of-the-line food products should be able to find them on OGourmet web site.