Art and Flavour!

Think that what you see has no influence on flavour? Look at the surprising results of scientific studies made with participants who had no idea of the purpose of the experiment. They were asked to evaluate dishes that were presented to them.

In some cases, for example, the elements of a salad (left) arranged according to a work by the painter Kandinsky (right) were tested while the same ingredients were presented haphazardly in another dish.

The flavours of the dishes arranged artistically were judged more favorably. Prices that participants said they were willing to pay for these dishes in a restaurant were also all higher for food presented artistically. If it’s beautiful, it tastes better!

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Piqueras-Fiszman et. al. 2013. Assessing the influence of the color of the plate on the perception of a complex food in a restaurant setting.

Zellner et. al. 2011. Neatness counts. How plating affects liking for the taste of food.

Hagtvedt, Henrik and Vanessa M. Patrick. 2008. Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products.

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